league of legends auto chess release date

Video games are incredible things, and they have the power to bring people together. Here's the key part imo: /TTmHny4E66- Ryan Rigney January 4, 2020 Strategy Five: Signal Tribal MembershipĪfter hitting players with the 'surprise and delight' reveal, the team sealed the deal with a video message that nailed all four of the strategies above, along with one other big one. Rigney admits that not every game announced would appeal to every League of Legends fan, but by hedging the bet with multiple surprise games, Riot was able to capitalise on a variety of interests and provide excitement for a wider audience. >?1/22 /FrngQiBtb5- Ryan Rigney JanuStrategy One: Own Your Bullshit ITT I'm gonna share some strategies we used. As detailed in Rigney’s thread, potential fan backlash may have also delayed the game.ĥ WAYS TO ANNOUNCE RISKY/CONTROVERSIAL VIDEO GAMESĮarly last year, there was some fear/concern at Riot about our plans to announce a number of mobile games and a card game.Īll the announcements ended up going really well. In 2019, Riot announced a raft of new content for League of Legends, including card game Legends of Runeterra, Teamfight Tactics, a game strongly resembling Auto Chess and the long-anticipated League of Legends mobile port, Wild Rift.Ī mobile port of League of Legends was first proposed by Riot owner Tencent in 2015, but fears of watering down the game held them back. In a recent Twitter thread, League of Legends Communications Lead Ryan Rigney broke down Riot Games’ marketing strategy behind their plans to introduce new mobile and card games to a wildly passionate League fanbase, and there were a lot of very interesting takeaways. Video games marketing is a tricky business.

League of legends auto chess release date